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Xiaomi Challenges Samsung with New Smartphone Launch in Munich
Xiaomi Challenges Samsung with New Smartphone Launch in Munich
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BTCCSquare news:
Xiaomi unveiled two new smartphones—the 15T and 15T Pro—at a Munich event, priced aggressively at €649 and €799. The devices feature triple-camera systems, 6.83-inch displays, and flagship-tier specs, positioning them as cost-effective rivals to Samsung's A and S series.
Analyst Bryan Ma of IDC notes the 15T series delivers 'affordable flagship' performance, undercutting premium competitors. Xiaomi's European market share now trails only Apple and Samsung, fueled by a diversified product range spanning appliances to EVs.
The launch underscores intensifying competition in the mid-to-high-end smartphone segment, with Chinese manufacturers leveraging price-to-performance ratios to erode incumbents' dominance.
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